Do you take cold calls? Or do you prefer to speak with people you already know, or at least know about?

About this module

My life as salesperson has changed quite a lot in recent years. One can say that it has been a change to the opposite. How it works nowadays is that I receive incoming requests. There are cases where the customer is so anxious to meet me so that I have had thoughts of not even spending time to book meetings. It's not quite as receiving orders but almost.

Previously, I had to struggle to reach the potential and busy customer. But a good brand and a searchable LinkedIn profile can more easily create interest in what you can contribute to your network.

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