Finding new clients: Companies have always been seeking contact with new clients. If we are on the selling side, potential clients and people we think are interested in our products and services, are called leads.
About this course
In conventional sales the selling company purchased lists with phone numbers and email addresses in the hope of being able to contact new potential clients. Lead generation with LinkedIn is different. You can search within your target market and find many leads. And since you explore the lead persons interests by reading their LinkedIn profile you increase the likelihood that it is the right person to contact.