Cold calling is dying. Well we need to get hold of people, right! The old ways are replaced with smarter ways.
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1
Cold calling is cold
Well, everybody still use the phone right! Not really. Well not for sales calls any more. And there is a simply logic for that. Humans seek new solutions to old problems.
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2
Buyers are busy
C-level executives have been busy answering telemarketing calls. Not any more. After receiving 10-14 cold calls a day any sensible person would do someting about it. Executive are busy doing business. Its pretty logical that they don't pick up cold calls any more.
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3
The buying process has changed
Buyers are googling, linkedin'ing and seeking solutions in social media. Advice: It you want to sell something meet buyers where they are the way they want. We call it selling socially 😀
