Cold calling is dying. Well we need to get hold of people, right! The old ways are replaced with smarter ways.
Cold calling is cold
Well, everybody still use the phone right! Not really. Well not for sales calls any more. And there is a simply logic for that. Humans seek new solutions to old problems.
Buyers are busy
C-level executives have been busy answering telemarketing calls. Not any more. After receiving 10-14 cold calls a day any sensible person would do someting about it. Executive are busy doing business. Its pretty logical that they don't pick up cold calls any more.
The buying process has changed
Buyers are googling, linkedin'ing and seeking solutions in social media. Advice: It you want to sell something meet buyers where they are the way they want. We call it selling socially 😀